American Apparel is made in downtown Los Angeles and is a leading basics brand for young adults and people of all ages. The company is known for its cutting-edge advertising and product branding. Its “Made in Downtown LA” operations have contributed to significant brand awareness and a cult status worldwide. American Apparel uses a vertically integrated business model, which minimizes the use of sub-contractors and offshore labor. Knitting, dyeing, sewing, photography, marketing, distribution and design all happen in their facilities in Los Angeles.

American Apparel is vital to any self-respecting fashionista’s closet. They provide affordable basics that are the essential building blocks to any fabulous outfit. You’ll find yourself turning to American Apparel again and again- perhaps to pair it up with something more detailed and striking or to complement it with dramatic accessories. Maybe you’ll choose to layer it up for a more creative effect or maybe you’ll simply choose to wear it alone for a casual look or even use it for sports purposes. With the huge variety of colors offered, you’ll always find the perfect color to suit you or even be tempted to get the same item in all the available colors. We highly recommend the V-neck tee, which is extremely flattering and versatile, the sheer jersey scarf, which can brighten up any outfit and the unisex hoodies, which are so comfortable and fun to wear.

American Apparel is popular amongst many Hollywood celebrities such as Lauren Conrad, Mary-Kate Olsen and Pete Wentz.