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Petro Zillia
is all about bold colors, vivid detail, retro trends with modern twists.
Nony Tochterman, designer of Petro Zillia, takes a whimsical look at high
fashion, using luxurious fabrics and innovative ideas. Petro Zillia’s
carefree, fearless attitude toward clothes is obvious in the structure and
path it has chosen to take. It is inspiration for the woman that is fashion
savvy, and isn’t afraid to wear clothes that reflect her- she is confident,
ageless, and fun. It observes and honors vintage fashion, with its bright
colors, one of a kind patchwork, respect to detail and above all, fashion
integrity.
Petro Zillia is given life inside of Nony’s imaginative fashion playground;
her Los Angeles based studio. Surrounded by walls and walls of lush fabric
in the workroom, deep ballistic colors, plush oversize vintage chairs, and a
showroom closet any women would die to have. “It’s hard for me to separate
my life from fashion.” Nony learned to knit, sew, and cut fabric by the time
she was seven. She grew up watching her hip fashion designing mother run a
trendy boutique in her native home of Tel Aviv, Israel. As a little girl
Nony would frequent her mother’s factory and create clothes for her dolls,
at 11 she launched into selling feathered earrings to the girl’s in the
neighborhood, and by the age of seventeen she sold her first hand loomed
sweater in her mother’s boutique under a pseudo label … the rest is fashion
addict history.
Relocating to Los Angeles, Nony hit the hip LA boutiques and worked the
retail end of the business, attending what she called “the school of life.”
She headed to New York on a whim to expand her fashion horizons. Her whim
turned into ten years of big city life and undeniably her most important
discovery to date her business partner Yosi Drori, who soon became her
husband and the father of her two beautiful children.
Petro Zillia’s simple vision of courageous accessories, hats, scarves,
handbags, has turned into a largely successful ready to wear collection,
that is a hit amongst fashion stars such as Britney Spears, Cameron Diaz,
Jennifer Lopez, and Madonna; and has been splashed across the pages of
fashion magazines such as Vogue, W, Harper’s Bazaar, InStyle and Marie
Claire. |