Denim guru, Frank Mechaly, redefines the idea of couture “distressed” with the introduction of his most recent creation, 575 Denim, a vintage inspired denim line poised to adorn the bodies of jean enthusiasts, fashionistas, rockers and style mavens from LA to New York to Paris and beyond.

Frank Mechaly, founder and designer of 575 DENIM, was born and raised in France amongst three generations of denim enthusiasts. He began his career at the age of 15 as a salesman in a vintage denim shop. While firing his passion for jeans by washing denim in his bathroom to refine the years-old look, he pioneered denim auctions in France and owned two vintage shops of his own. Mechaly knew his calling, and followed that all the way to the U.S., founding Sacred Blue, a division of Blue Cult. This gritty and raw line brought him closer to his vintage roots. After two years as the creative force behind one of the most sought after and visible sub brands in the world, Mechaly partnered with southern California native, Shaun Hurley, an executive member of the Sacred Blue sales team, whose talent and vision helped elevate the brand to its current global status.

Mechaly and Hurley both shared the “beach community” attitude towards life, and decided that’s what the denim world was missing. The partnership has fostered the birth of 575, an artful fusion of classic and cutting edge. The collection is a distressed-to-perfection line flaunted on California jean enthusiasts and celebrities like Rachel Bilson, Cameron Diaz, Jennifer Lopez and Jeremy Priven.

The 575 Denim “home”, is a forty thousand square foot, free standing building in the heart of Downtown Los Angeles. The facility warehouses one of the finest, most state of the art production facilities that the denim industry has ever seen. With over 50 sewers, grinding, sanding, tacking and washing, every pair of 575 jeans in manufactured in house, using the finest Italian and Japanese fabrics, to ensure the quality of each jean.

With over a dozen international distributors, 575 Denim is carried in select premium boutiques throughout the world and has undoubtedly become one of the hottest jean companies in Los Angeles.